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In 2010, the founder of CURLDAZE, Robyn Atwater, discovered her love for natural hair care through her own trial and tribulation. One morning, she woke up to discover a significant amount of hair on her pillow. Throughout the day, her hair continued to come out, and she knew she had to jump to action.

As an Economist, Robyn is a trained high-level researcher, so she began to study Ayurvedic remedies to regrow her hair. Robyn created her own hair oil blend and began to see her hair flourish. Through the success of her growth oil, Robyn filled her kitchen cabinets with hair care ingredients, and embarked on a journey of making her own hair products from curl cream to gel.

 In 2015, Robyn began to grow her now successful YouTube and Instagram @CurlDaze pages, and began developing the CURLDAZE hair care line. Robyn also invented a new styling technique called the Horseshoe Method that millions of people have viewed on YouTube.

 Featured in Essence Magazine, Black Hair Magazine, BET, The Real, Groupon Style Blog, and nominated as a Bronner Brothers Lifestyle/Trendsetter Influencer of the Year, Robyn’s journey and mission has always been to touch as many souls as possible and help people embrace and love themselves one curl at a time.❤️